VIKTOR VEREB

senior tourism consultant

VIKTOR VEREB

is an accomplished tourism industry professional with seven years of experience in the sector, specializing in Chinese outbound travel to Europe. Based in Beijing (China) during this time, he gained in-depth expertise in cross-border tourism development and international market dynamics.

As Contracting Manager at HISEAS International Tourism Group—a leading global force in Chinese outbound tourism—he was responsible for establishing and managing strategic hotel partnerships across Europe, and facilitating seamless collaboration between European suppliers and Chinese travel operators. Holding an MSc in International Relations from Budapest Corvinus University (2009), Viktor has cultivated a strong focus on China, his expertise extends beyond tourism, with a proven track record in fostering international cooperation.

As Ambassador of the European Spas Association (ESPA), the umbrella organization representing Europe’s health and wellness tourism stakeholders, he worked to strengthen Europe’s position in the Chinese market. In his current role as Secretary General of the EU-China OBOR Culture and Tourism Development Committee, he continues to drive high-level intercultural collaboration, advancing sustainable tourism development and economic partnerships between Europe and China.

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